About Me
I am a skilled Graphic Designer and Marketing Specialist with extensive experience in crafting innovative strategies and impactful visual solutions that enhance engagement and strengthen brand identity. My expertise includes leading regional campaigns, fostering distributor partnerships, and producing high-quality marketing materials aligned with brand objectives. Proficient in design softwares and combine technical expertise with a detail-oriented and results-driven approach. Fluent in English and Mandarin, I bring a diverse perspective to every project. I am passionate about delivering designs that resonate and drive success, and I look forward to collaborating on exciting opportunities.
Experience
2023 - 2024
Senior Marketing Specialist
Access Brand Management Ltd., Vancouver
- Strategized and executed regional marketing events, managing all aspects from budgeting to procurement, resulting in a 10% increase in local market engagement.
- Designed and produced marketing materials (posters, banners, brochures) that enhanced brand visibility and engagement, aligning with brand guidelines.
- Collaborated with cross-functional teams to manage design and printing processes, fostering strong relationships and ensuring high-quality deliverables within deadlines.
- Collaborated closely with the regional manager to develop distributor development strategies, contributing to 10% growth in distributor partnership.
2019 - 2023
Graphic Designer & Marketing Coordinator
Cozystay Holdings Inc., Vancouver
- Developed visually compelling marketing collateral (logos, brochures, posters) that enhanced brand recognition by 20%.
- Led the production of diverse marketing collateral, including social media graphics and print materials, demonstrating expertise in production design and adherence to brand standards.
- Collaborated with cross-functional teams to execute marketing strategies, managing multiple projects simultaneously within deadlines.
- Analyzed communication statistics and social media engagement metrics to refine marketing strategies, driving a 30% increase in social media engagement.
2015 - 2017
Graphic Designer
No.1 Rainbow Sign Inc., Toronto
- Designed commercial materials (signs, banners, menus) that improved client satisfaction by 15%, showcasing of retail branding and customer engagement.
Education
2018 - 2019
Emily Carr University
Certificate of Interaction Design
Vancouver, BC
2012 - 2014
NSCAD University
Master of Design
Halifax, NS
2007 - 2011
South-central University for Nationalities
Bachelor of Arts
China