About Me
I am a skilled Graphic Designer and Marketing Specialist with extensive experience in crafting innovative strategies and impactful visual solutions that enhance engagement and strengthen brand identity. My expertise includes leading regional campaigns, fostering distributor partnerships, and producing high-quality marketing materials aligned with brand objectives. Proficient in design softwares and combine technical expertise with a detail-oriented and results-driven approach. Fluent in English and Mandarin, I bring a diverse perspective to every project. I am passionate about delivering designs that resonate and drive success, and I look forward to collaborating on exciting opportunities.
Professional Experience
Access Brand Management Ltd | Vancouver, BC
Senior Marketing Specialist
- Strategized and executed regional marketing events, managing all aspects from logistics managing, budgeting, procurement, catering to onsite supporting, resulting in an increase in local market engagement.
- Designed and produced marketing materials (posters, banners, brochures) that enhanced brand visibility and engagement, aligning with brand guidelines.
- Collaborated with cross-functional teams to manage design and printing processes, fostering strong relationships and ensuring high-quality deliverables within deadlines.
- Collaborated closely with the regional manager to develop distributor development strategies, contributing the growth in distributor partnership.
Cozystay Holdings Inc | Vancouver, BC
graphic Designer & Marketing Specialist
- Developed visually compelling marketing collateral (logos, brochures, posters) that enhanced the company brand recognition.
- Led the production of diverse marketing collateral, including social media graphics and print materials, demonstrating expertise in production design and adherence to brand standards.
- Collaborated with cross-functional teams to execute marketing strategies, managing multiple projects simultaneously within deadlines.
- Analyzed communication statistics and social media engagement metrics to refine marketing strategies, driving an increase in social media engagement.
No.1 Rainbow Sign Inc | Toronto, ON
graphic Designer
- Designed commercial materials (signs, banners, menus) that improved client satisfaction, showcasing of retail branding and customer engagement.
- Prepared sign permit drawings for city council applications, streamlining the approval process and reducing project timelines.
Education
Certificate of Interaction Design | 2018 – 2019
Emily Carr University
Master of Design | 2012 – 2014
NSCAD University