Event Management - Emily Yang Design

event
management

planning. onsite. review.

During my tenure at Access Brand Management Ltd., I developed comprehensive expertise in end-to-end event management. This included conceptualizing event proposals, managing overall budget, negotiating with vendors, coordinating logistical preparations, designing marketing collateral (such as event posters, promotional banners, tabletop displays, brand logo stickers, photo frames, and invitation cards), overseeing on-site execution, and conducting post-event evaluations. Through successfully planning and executing 10 themed marketing campaigns, I have honed strong operational capabilities and quick problem-solving skills. This experience has enabled me to develop acute awareness in controlling event dynamics and the ability to seamlessly integrate creative thinking with practical experience to continuously optimize event strategies.

"Nurture Your Beauty Inside and Out"

vtn event - floral design workshop | 2023.05.20

planning.

- goal

Invite 30 premium members to attend event
Create memorable engagement experiences for all attendees
Generate measurable VTN app installs
Cultivate authentic word-of-mouth promoters among participants

- overall budget

- onsite venue assessment

- event rundown

- vendor contact

Vendors at Hart House
Florist
Photographer

- marketing materials preparation

Design (poster, tabletop display, photo frame, logo stickers)
Materials print (design, 3D letter)
Brand products

- registration form & link

onsite
execution.

- venue setup

Event poster & brand products display
Photo shooting details confirmation
Catering details confirmation
Final rundown confirmation

- onsite coordination

Ensure on-schedule delivery
Prepare for emergencies with backup plans

event

review.

1. Objective recap

Attendance: target (30 attendees), showup (34 attendees)
Conversion: 15 new VTN app downloads, 1 potential distributor, 3 potential new members
Satisfaction survey results: overall high satisfaction with positive feedbacks; strong willingness to attend future events
Social media impact: attendees spontaneously shared the event on their WeChat moments

2. Budget and Cost

Budget: $8,800
Cost: $8,348

3. Post-event Survey

Purpose: enhance the quality of member event experiences, enabling continuous improvement and refinement.
Survey distribution: questionnaires sent (32), views (33), responses received (10).
Key survey findings: 100% of respondents giving the highest score for overall experience, meeting or exceeding expectations; 100% of respondents expressed strong willingness to participate in future member events;
10% of members suggested optimizing meal timing for better scheduling; over 40% of members showed interest in coffee-related activities for future events.

4. Summary and Reflections

Event experience

1). The event received strong registration interest and high satisfaction ratings. Participants expressed enthusiastic willingness to attend future member events, indicating appropriate theme selection that resonated well and gained easy acceptance.

2). This event format can serve as a reference for future member activities. Art and craft-related activities tend to generate significant interest, laying a foundation for inviting potential participants.

Procedure Control

1). Overall time management was good, but we need to emphasize minimizing guest movement and following the host’s instructions, particularly in the period of food service. Consider adding one more staff for crowd control in future events.

2). Feedback suggests allocating dedicated time for distributors to introduce VTN membership to prospects and assist with app download/registration to improve conversion rates.

3). The tea break proved essential, providing addtional time for discussion, networking, and photography. Future events should maintain this segment, potentially extending it to 15 minutes, adjusted according to specific event schedules.

Venue Setup

1). Enhance venue layout depth by strategically placing brand logos and products in every corner to ensure photographic exposure from all angles.

2). Future events should ensure proper placement or make timely adjustments for the 3D VTN logo (e.g., using it at the display table for empty shots but moving it to the flower arrangement table during the workshop).

Vendor Management

1). The florist performed well and can be added to our Vendor List. However, we must establish clear guidelines prohibiting unauthorized external brand promotion, especially logo-bearing materials (e.g., the ribbons used this time), unless additional fees are paid.

2). The photographer’s skillset and on-site control were limited. We should continue searching for alternative ones. Future photographers must be briefed thoroughly about brand logo placements before and during events (*We can also strategically place brand logos during setup to create richer visual layers in final presentations).

3). The event planner’s setup was satisfactory, however, their creativity, communication, and execution need improvement. We should explore other event planners and engage in thorough pre-event discussions to brainstorm multiple creative concepts and setup ideas.