During my tenure at Cozystay, I spearheaded the creation of a wide range of marketing materials, including logo, coupons, business cards, posters, catalogs, and multi-platform social media designs for Facebook, Instagram, WeChat, and RedNote. I also contributed to the development of PowerPoint presentations and product web pages, ensuring alignment with brand standards. Furthermore, I played a pivotal role in enhancing and updating the company’s brand guidelines, ensuring consistency and adaptability to evolving market strategies.